Juliana works with creative teams to develop fashion editorials and lookbooks. Being part of an editorial team requires extensive research, fashion history knowledge, creativity and innovative attitude.Editorials tell stories that words can't say, introduces concepts, awaken emotional states and might have endless interpretations. Make up and hairstyling are essential elements to recreate this fictional reality. From early stages creating mood boards, designing of hairstyles that vary from natural human hair to wigs, hair extensions and acrylic hair. Combining make up textures and a wide range of make up application techniques including airbrush. Juliana's work varies from minimalistic fashion to exquisite fantasy.